David Coleman
CEO, Ascendancy Media
Personal Info
I'm David Coleman, founder of Ascendancy Media and a digital marketing specialist with over 25 years of hands-on experience in SEO, PPC, and AI search optimisation. I've worked with some of the world's most recognised brands — from the Wall Street Journal to Barclays — and spent a decade embedded inside the recruitment sector, giving me a level of industry knowledge most agencies simply can't match. I build strategies that drive measurable results, not vanity metrics.
Position:
Founder, Ascendancy Media
Experience:
25+ Years
Location:
London, UK
Career Guideline
My career started at eFinancialCareers in 2005, where I managed SEO and a PPC budget of £100,000 per month. During that time I also project managed and wrote the full specifications for an internal dynamic SEO system — automating page optimisation across the entire site with built-in breadcrumb linking and dynamic on-page elements. I also worked on Jobsinthemoney, a finance jobs site eFC had acquired from the founders of Indeed, improving its search rankings through a major algorithm update. A commercial grounding that shaped everything that followed.
From there I moved agency-side, working with some of the world's most recognisable brands: Royal Caribbean, TK Maxx, Hewlett Packard, Barclays, and Microsoft. During that time I also ran the entire Wall Street Journal PPC operation across Europe, delivering an 823% increase in subscriptions in under six months.
I then took in-house roles at Aspire Recruitment and Major Players, before spending a decade at 4MAT — one of the UK's leading recruitment marketing agencies — running campaigns for more than 20 specialist recruiters across finance, engineering, energy, and professional services. I also contributed the SEO architecture for their proprietary careers site platform, Attrax, which was subsequently acquired by SmartRecruiters.
Ascendancy Media is the next step: bringing 25+ years of hard-won expertise to businesses that want to be found on Google, and in the AI search results that are reshaping how buyers discover brands.
Expertise & Skills
25+ years in search marketing across job boards, global brands, and specialist recruitment has given me a rare combination of technical depth and commercial instincts. I don't just understand the algorithms — I understand the businesses they need to serve.
SEO
100%PPC
100%AI Optimisation
85%Contact Me
Got a project in mind or want to find out what better search visibility could mean for your business? Drop me a message and I'll get back to you within one working day.
