Analytics & Tracking — Clean Data, Clear Decisions
You can't optimise what you can't measure. Most businesses are making decisions based on incomplete, misconfigured or misleading data — and they don't know it. We specialise in building tracking setups that give you an accurate picture of what's actually happening across your digital channels.
What We Provide
We build and audit GA4 implementations, Google Tag Manager configurations and Google Ads conversion tracking setups. We connect the dots between your ad spend, your website behaviour and your actual conversions — so you always know exactly what's working and where budget is being wasted.
The Challenge
GA4 is powerful but notoriously difficult to implement correctly. Duplicate events, misconfigured triggers, missing conversions and broken attribution are widespread — even on accounts that appear to be tracking correctly. We've audited hundreds of accounts and the same issues appear repeatedly. Our process starts with a full data audit before we touch anything, so we know exactly what's broken and why before we fix it.
Frequently Asked Question
A full engagement covers a GA4 audit, GTM container audit, conversion tracking review, Google Ads linking verification and a Looker Studio reporting dashboard. We also provide documentation so your team understands exactly what's been set up and why.
Common signs include conversion numbers that don't match reality, GA4 sessions that seem too high or too low, Google Ads reporting conversions that don't appear in GA4, and attribution that doesn't make sense. If any of those sound familiar, a tracking audit is the right starting point.
Yes — GTM is central to how we implement and manage tracking. We audit existing containers, clean up redundant tags and build structured, maintainable setups that are easy to manage going forward.
Yes. We start with a full audit to understand exactly what's configured, what's firing correctly and what isn't. We then produce a prioritised fix list and work through it systematically, verifying each fix before moving to the next.
Yes — accurate conversion tracking is fundamental to everything else. Without it, Smart Bidding has no signal to optimise against and you have no way of knowing which campaigns, ad groups or keywords are actually driving results.
We build Looker Studio dashboards tailored to your business — pulling in data from GA4, Google Ads and any other relevant sources. Dashboards are designed around the metrics that matter to your business, not vanity numbers.
Our primary focus is GA4, GTM and Google Ads. For clients using other platforms we can advise on integration and data consistency, though deep implementation work on non-Google platforms is outside our core scope.
