Reporting — Dashboards That Actually Tell You Something
Most reporting tells you what happened. Good reporting tells you why it happened and what to do next. We build Looker Studio dashboards that cut through the noise — surfacing the metrics that matter to your business and presenting them in a way that drives decisions, not just conversations.
What We Provide
We design and build custom Looker Studio dashboards pulling data from Google Ads, GA4, Search Console and any other relevant sources. Every dashboard is built around your specific business goals and KPIs — not a generic template. We also provide regular reporting commentary so the numbers always have context.
The Challenge
Most dashboards are built around what's easy to report, not what's useful to know. Vanity metrics fill the page while the numbers that actually indicate performance are buried or missing entirely. We start by understanding what decisions you need to make and work backwards from there — building dashboards that answer the right questions clearly and quickly.
Frequently Asked Question
Our primary sources are Google Ads, GA4 and Google Search Console. We can also integrate data from other platforms — social ads, CRM systems, call tracking — where relevant to give a complete picture of performance.
Yes. We audit existing dashboards, identify what's working and what isn't, and either rebuild or refine depending on what's needed. In most cases a rebuild from scratch produces a cleaner result than trying to fix a poorly structured existing dashboard.
Looker Studio dashboards connected to live data sources update automatically — typically daily. For dashboards requiring manual data input we agree a refresh schedule at the outset.
Yes. Numbers without context are just numbers. We provide regular written commentary — monthly as standard, more frequently for active campaign periods — explaining what the data shows, what's driving it and what we recommend doing about it.
Yes — clarity for non-technical stakeholders is a core design principle. We build dashboards that can be understood at a glance by anyone in the business, with drill-down capability for those who want more detail.
It depends entirely on the business and channel mix. For paid search clients we typically focus on spend, impressions, clicks, conversions, cost per conversion and ROAS. For organic we focus on sessions, rankings, click-through rate and conversions. For broader engagements we agree a KPI framework at the start and build the dashboard around it.
Yes — Looker Studio reporting is included as standard across our Paid Search, Organic, Analytics and Conversion Optimisation services. Standalone reporting engagements are also available for clients who have existing campaigns managed elsewhere.
