Paid Search — Google PPC That Drives Results
Paid search works when it's built around how your audience actually searches — not just how Google wants you to spend. We bring 20+ years of Google Ads experience across recruitment, professional services, financial services, healthcare, e-commerce and more, with a particular specialism in the recruitment sector.
Whether you're a recruitment agency driving candidate and client leads, or a business looking to dominate your category in paid search, we build campaigns that connect the right audience to the right message at the right moment.
What We Provide
We manage the full paid search stack — campaign architecture, keyword strategy, ad copy, bidding and conversion tracking. Every campaign is built around real search intent, not generic traffic. Our recruitment expertise means we understand complex, multi-audience campaigns where candidates, hiring managers and clients all search differently — and that depth of thinking applies across every sector we work in.
The Challenge
Most PPC campaigns underperform because they're built for volume, not intent. Broad keywords waste budget. Generic copy doesn't convert. Tracking is set up wrong so you can't see what's actually working. We fix all three — building lean, high-intent campaigns with clean tracking and clear reporting so you always know exactly where your budget is going.
Frequently Asked Question
We work across sectors — recruitment agencies, job boards, professional services, financial services, healthcare, e-commerce and more. We have a particular specialism in recruitment, where we understand the complexity of running campaigns for multiple audiences simultaneously, but that expertise transfers directly to any sector where intent-driven search matters.
We're a specialist boutique, not a volume agency. You work directly with a senior practitioner with 20+ years of Google Ads experience — not a junior account manager following a template. Every campaign is built around your specific audience and conversion goals, not a standardised process.
A full campaign build covers keyword research and strategy, campaign and ad group architecture, ad copy, bidding strategy, conversion tracking setup and a reporting dashboard. For existing campaigns we start with a full audit before making any changes.
We use Google Ads native tracking alongside GA4 and Google Tag Manager to ensure every meaningful action is tracked accurately. Clean data is non-negotiable — we won't run a campaign where we can't measure what's working.
We work with monthly media spends from around £1,000 upwards. Management fees are charged separately on a flat monthly basis with no long-term contracts. The right budget depends on your sector, competition and goals — we'll give you an honest assessment before you commit to anything.
New campaigns typically need four to six weeks to gather enough data to optimise effectively. Existing campaigns being taken over can often show improvement faster. We set realistic expectations from the start and report transparently throughout.
No. We work on monthly rolling arrangements. We believe in earning your business every month, not locking you in.
Yes — in most cases we start with a full audit of your existing account before making any changes. This gives us a clear baseline and identifies quick wins alongside longer-term improvements.
