Popular Questions
Frequently Asked Questions
We specialise in three areas — Google PPC, SEO, and AI Search Visibility. We help businesses get found wherever their audience is searching, from Google to ChatGPT, Perplexity and beyond.
AI Search Optimisation (AIO) is the practice of improving how your brand appears in responses generated by AI engines like ChatGPT, Perplexity and Google AI Overviews. Unlike traditional SEO, AIO focuses on whether AI engines mention your brand, cite your website as a source, and recommend you over competitors.
The Ascend AI Audit is our proprietary AI search audit service. We use live data from across the major AI engines to map exactly where your brand stands, who is outranking you, and why — then build a content roadmap to close the gap.
Traditional SEO focuses on ranking in Google's blue links. AI search optimisation focuses on whether AI engines retrieve, cite and recommend your content when users ask relevant questions. A site can rank well on Google but be almost invisible in AI search — and vice versa.
PPC campaigns can generate traffic from day one. However, the first 4–6 weeks are typically used for testing, optimisation and gathering enough data to make informed decisions. Most clients see strong performance by month two or three.
We track organic visibility, keyword rankings, traffic growth and — most importantly — conversions. We report on what's actually driving business results, not just vanity metrics.
We monitor the major AI search platforms including ChatGPT, Perplexity, Google AI Overviews, Claude and Gemini — with coverage expanding as new platforms emerge.
The easiest first step is a conversation. Get in touch via our contact page and we'll arrange a call to understand your business, your current search presence, and where the biggest opportunities are.
